Page 10 - SAMENA Trends - February 2022
P. 10

FEATURED  SAMENA TRENDS


           Commenting on the launch of the new
           brand and its transformation strategy,
           Hatem Dowidar, Group CEO of e& said:
           “The  evolution  as e&  embodies

           our  commitment  to double  down
           on enhancing  the  quality  of our
           solutions while surpassing customer
           expectations  and maximising value

           creation  for our  shareholders.  Our
           robust  transformation  plans  will
           focus  on running our  business
           operations           more         efficiently,

           diversifying  our  revenue  streams as
           well.  The digitalisation  acceleration
           during  the  pandemic  offered  a new
           realm of opportunities for us to serve

           our  customers  better  as they seek
           more seamless and enhanced digital
           experiences.  Our strong  business
           continuity principles and adept crisis            a truly global player and climbed 17 spots in the global 500 brand

           management,  combined  with  our                  value ranking in 2021. Etisalat has also retained its title as the most
           growth  mindset,  have dramatically               valuable telecom portfolio of brands for the fifth year in a row with
                                                             an impressive portfolio of brands touching  more than AED 40  bn
           impacted our business growth across               including Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and is
           our operations. We seized the moment              also the only telecom brand to retain AAA brand rating.

           to become  future makers who are                  These  achievements by  the Group are further enhanced  with  the
           confident  to  lead  a  transformation            recent ranking by Brand Finance for CEO of E&, Hatem Dowidar, who
                                                             has been featured among the worlds’ Top 3 Telecom CEOs and is
           of  such  grand  scale, whether  it  is           among the world’s Top 100 CEOs, overall.
           being master innovators or enablers               Dowidar’s contribution to Etisalat’s strategy and vision of driving the

           of digitalisation in markets where we             digital future to empower societies is evident. Under his leadership
           operate.  We  are  keen  to  contribute           the brand was named the fastest network in the world – in itself a
                                                             significant achievement – Dowidar will now be setting his sights on
           to a knowledge-based economy that                 long-term transformation, turning the brand into a truly global player.
           will  digitally empower societies  as             His experience across a variety of global markets – including in Asia,
                                                             Europe, and Africa - will help to expand the brand’s footprint from its
           we move forward with our mission to               current standing of 16 nations and 159 million subscribers.
           pioneer next-generation technologies,             Accumulating success year on year has taken place in light of the
           build breakthrough partnerships and               considerable investments the Group has made in maintaining its 5G
           create a new world powered by all of              network prowess, investing in breakthrough technologies, aggressive
                                                             market penetrations,  deploying megaprojects,  driving  smarter
           us.”                                              connectivity, and pursuing strong partnerships and industry firsts.





                                                                                                    10   FEBRUARY 2022
   5   6   7   8   9   10   11   12   13   14   15