Page 10 - SAMENA Trends - February 2022

FEATURED SAMENA TRENDS

Commenting on the launch of the new
brand and its transformation strategy,
Hatem Dowidar, Group CEO of e& said:
“The evolution as e& embodies

our commitment to double down
on enhancing the quality of our
solutions while surpassing customer
expectations and maximising value

creation for our shareholders. Our
robust transformation plans will
focus on running our business
operations more efficiently,

diversifying our revenue streams as
well. The digitalisation acceleration
during the pandemic offered a new
realm of opportunities for us to serve

our customers better as they seek
more seamless and enhanced digital
experiences. Our strong business
continuity principles and adept crisis a truly global player and climbed 17 spots in the global 500 brand

management, combined with our value ranking in 2021. Etisalat has also retained its title as the most
growth mindset, have dramatically valuable telecom portfolio of brands for the fifth year in a row with
an impressive portfolio of brands touching more than AED 40 bn
impacted our business growth across including Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and is
our operations. We seized the moment also the only telecom brand to retain AAA brand rating.

to become future makers who are These achievements by the Group are further enhanced with the
confident to lead a transformation recent ranking by Brand Finance for CEO of E&, Hatem Dowidar, who
has been featured among the worlds’ Top 3 Telecom CEOs and is
of such grand scale, whether it is among the world’s Top 100 CEOs, overall.
being master innovators or enablers Dowidar’s contribution to Etisalat’s strategy and vision of driving the

of digitalisation in markets where we digital future to empower societies is evident. Under his leadership
operate. We are keen to contribute the brand was named the fastest network in the world – in itself a
significant achievement – Dowidar will now be setting his sights on
to a knowledge-based economy that long-term transformation, turning the brand into a truly global player.
will digitally empower societies as His experience across a variety of global markets – including in Asia,
Europe, and Africa - will help to expand the brand’s footprint from its
we move forward with our mission to current standing of 16 nations and 159 million subscribers.
pioneer next-generation technologies, Accumulating success year on year has taken place in light of the
build breakthrough partnerships and considerable investments the Group has made in maintaining its 5G
create a new world powered by all of network prowess, investing in breakthrough technologies, aggressive
market penetrations, deploying megaprojects, driving smarter
us.” connectivity, and pursuing strong partnerships and industry firsts.

10 FEBRUARY 2022