Page 9 - SAMENA Trends - January-February 2025

SAMENA COUNCIL ADVOCACY SAMENA TRENDS

SAMENA Council On

Investment in Digital Transformation

SAMENA Telecommunications Council and Influence
Public Affairs Sign MoU to Strengthen Public Affairs, Policy
Engagement, and Investment Facilitation in Egypt

SAMENA Telecommunications Council and Through this strategic partnership, IPA will play a
Influence Public Affairs (IPA) have signed a
Memorandum of Understanding (MoU) to key role in supporting SAMENA Council’s efforts to
enhance strategic public affairs strengthen engagement with policymakers, regulators,
engagement, policy advocacy, and
investment facilitation in Egypt. The and industry leaders in Egypt by facilitating high-level
collaboration aligns with government goals discussions and promoting investment opportunities
to drive regional cooperation, policy
harmonization, and digital transformation in the country, in-line with Egypt ICT 2030 and Egypt
across sectors and industries, with special digital transformation strategies.
focus on the Information and
Communications Technology (ICT) sector, policymakers, regulators, and industry partnership aims to reinforce Egypt's
bringing international best-practices and leaders in Egypt by facilitating high-level position as a leading regional hub for digital
success cases to Egypt. As a regional, non- discussions and promoting investment and technological innovation. Together, the
profit industry association spanning South opportunities in the country, in-line with two institutions will promote private sector
Asia, the Middle East, and North Africa, Egypt ICT 2030 and Egypt digital investment in digital transformation
SAMENA Council continually acts as a transformation strategies. IPA, a leading projects, as well as support the
sector-development partner to regional consultancy specializing in government government's efforts to enable Egypt to
governments, regulators, and the Industry relations and strategic communications, take full advantage of global developments
for the joint creation of a flourishing and brings extensive expertise in bridging the in the telecommunications and technology
sustainable ICT environment; aid gap between public and private sectors. By sector, in partnership with specialized
sustainable growth, incentivize fostering constructive dialogue and policy international organizations and bodies.
investments, and broaden value-creation collaboration, IPA aims to create a This strategic co-operation marks the
via the adoption of new collaboration- regulatory environment that enhances beginning of a long-term engagement
driven approaches in the areas of digital investment opportunities, supports focused on reinforcing public- and private-
services, data regulation, industry fees & sustainable development, and encourages sector collaboration, government-industry
taxation, among others. Through this technological innovation. According to partnerships, driving policy reforms, and
strategic partnership, IPA will play a key Bocar A. BA, SAMENA Council’s CEO, and positioning Egypt as a leading hub for
role in supporting SAMENA Council’s Walid Ramadan, General Manager of digital innovation and telecommunications
efforts to strengthen engagement with Influence Public Affairs (IPA), this advancements in the region.

This partnership aims to reinforce Egypt's position as a leading
regional hub for digital and technological innovation. Together,
the two institutions will promote private sector investment in dig-
ital transformation projects, as well as support the government's

efforts to enable Egypt to take full advantage of global develop-
ments in the telecommunications and technology sector, in part-
nership with specialized international organizations and bodies.
Walid Ramadan, General Manager of Influence Public Affairs (IPA)

9 JAN-FEB 2025