Page 30 - SAMENA Trends - May-June 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

It extends service areas by enabling remote access to services player in the UAE, a country with the highest fiber penetration in
from locations without a physical presence through global virtual the world, we constantly strive to deliver innovative solutions that
access points. Additionally, Equinix Fabric® supports seamless support our customers’ growth ambitions in a digital-first world." e&
data and application management via a reliable, software-defined operates one of the most advanced fiber backbone networks in the
network connecting multiple data centers. This is ideal for Middle East and Africa region and manages multiple subsea cable
handling data, backups, and traffic spikes efficiently. In addition, systems, driving the future of connectivity across the region and
Equinix Fabric® provides e& customers with access to scalable beyond. The company’s Carrier & Wholesale division plays a vital
on-demand resources that enable them to adjust quickly to market role in this objective as the landing partner for the 2Africa subsea
demands without large upfront investments in infrastructure. With cable system in the UAE. This marks the nation's most extensive
a strong footprint spanning across 32 countries covering multiple subsea cable system to date. Additionally, its collaborations with
continents, e&’s access to Equinix Fabric® in Frankfurt and Batelco and Ooredoo further strengthen connectivity within the
Singapore significantly contributes to its expansion strategy and GCC through the Al Khaleej subsea cable and the Gulf Gateway
further enhances its network capabilities and empowers customers Cable (GGC-1), respectively. These advancements, coupled
to optimize their Wide Area Network (WAN) infrastructures, enabling with the launch of the region's first Smart Connect service and
efficient access and connections across a globally distributed the expansion of e&'s Tier III SmartHub data center network to
infrastructure. Nabil Baccouche, Group Chief Carrier & Wholesale Abu Dhabi, demonstrate e& Carrier & Wholesale’s dedication
Officer at e&, said: “We are committed to simplifying connectivity to providing businesses with flexible and scalable solutions.
and making business effortless for our customers. By leveraging The partnership with Equinix further exemplifies this vision as it
Equinix Fabric® in Frankfurt and Singapore, we bring increased enhances e&’s robust digital infrastructure, setting a new standard
agility and reliability to enterprises, ensuring they are well-equipped for connectivity.
to swiftly adapt to changing landscape. As a leading telecoms

e& UAE Securely Unlocks the Transformative Power of AI for Businesses
with Microsoft Copilot

solutions, such as Microsoft Copilot, are designed to accelerate
their digital transformation, amplify employee productivity, and
optimize operational efficiency. “Microsoft’s Copilot for M365
is an AI-powered productivity tool that is set to revolutionize the
way businesses operate. By harnessing the power of generative
AI, Copilot empowers enterprises of all sizes and across multiple
sectors to enhance their productivity and efficiency across a
large number of use cases, from email management to meeting
facilitation, learning and training, workflow simplification,
accessibility enhancements among others.” Additionally,
workshops and webinars are being conducted in collaboration with
Microsoft to demonstrate how Copilot can boost productivity and
drive business success. Yvonne Chebib, Global Partner Solutions
lead, Microsoft UAE, said: “AI tools like Microsoft Copilot can greatly
enhance the productivity and efficiency of employees, but they also
require the right skills and mindset to leverage them effectively.
e& UAE announced it will bring Copilot for Microsoft M365, the Business leaders need to adopt a more agile approach to skilling
transformative AI tool, to small and medium-sized businesses their workforce and enabling them to use AI in a strategic and
(SMBs) and enterprises. Copilot is an AI-powered assistant that secure way. Otherwise, they risk missing out on the full potential
integrates with various Microsoft 365 applications, seamlessly of AI and the benefits it can bring to their organization such as
boosting productivity, creativity, and overall workflow efficiency, enhanced cybersecurity and data privacy.” Microsoft’s Copilot
while extending the data privacy and security of the Microsoft for M365 is an AI-powered productivity tool that streamlines
cloud. As a certified partner of Copilot for Microsoft M365 in workflow, document creation, and data analysis. It integrates with
the UAE, e& UAE offers businesses expert guidance, seamless Word, Excel, Outlook, and Teams, and automates repetitive tasks,
integrations, and round-the-clock support, ensuring continuity. e& provides intelligent insights, and fosters collaboration. Copilot also
UAE offers a one-stop service, including the convenience of a single captures and summarizes meeting minutes, provides personalized
invoice and consultative sales support through its specialized learning, and improves work quality and productivity. According
team. Oscar Garcia, Senior Vice President of Business Marketing to Microsoft, 77 per cent of employees did not want to give up
and Product Innovation, e& UAE, said: “We are committed to driving using Copilot, showing its transformative impact in the modern
the growth and success of businesses across the UAE. Innovative workplace.

30 MAY-JUNE 2024