Page 34 - SAMENA Trends - May-June 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

nue grows 49%, with transaction value al key markets. In Sudan in particular, we our sustainability and business strategies.”
increasing 82% to reach USD 3 billion acknowledge and pray for the safety of our Mr. Bader Al-Kharafi, Zain Vice-Chairman
10. Enterprise revenues witness dedicated workforce, who are making many and Group CEO commented, “Consider-
healthy growth as ZainTECH reports five- personal sacrifices to provide meaningful ing the excellent operational progress and
fold increase in revenues and key mar- connectivity to the local community. Zain digital transformation we have undertaken
ket’s B2B teams secure multiple deals Sudan is an important member of the Zain across our markets, it’s unfortunate that
with businesses and governments Group family and we will spare no efforts in exceptional circumstances and network
11. Digital services including Dizlee supporting the team there to maintain the challenges in Sudan severely impacted our
API platform continue to witness revenue network and general operations.” “Notwith- financial performance and customer base.
growth totaling 22% standing, we remain focused on mitigating Nevertheless, we are pleased with the over-
12. Zain’s digital operator Yaqoot in the impact of the Sudan crisis through dif- all revenue growth across other key mar-
KSA, and oodi in Iraq evolve their product ferent Group-wide operational measures kets, and through our mitigation efforts,
offerings as customer base continues to including cost optimization, network up- we are currently seeing improvements on
grow grades, driving enterprise revenues, and multiple levels in Sudan from the many
Mr. Osamah Al Furaih, Chairman of the the development of new lucrative business networks service availability and customer
Board said, “The Board is working closely verticals across our footprint. Moreover, initiatives we are undertaking.”
with executive management to address our Environmental, Social and Governance
major socio-economic challenges in sever- practices continue to be at the forefront of

Zain Presented with Two Distinguished Awards in Sustainability and Gender

Diversity

Zain, a leading provider of innovative in SDGs Award 2023; and Championship one of the most active organizations
technologies and digital lifestyle Award in Women Empowerment 2024 at in the region with respect to delivering
communications operating in seven the 9th Annual Global Good Governance meaningful connectivity that leads to
markets across the Middle East and Africa, Awards organized by Cambridge IFA, a UK- equitable systemic change through its
continues to be recognized for its leadership based think tank. The Awards celebrate Environmental, Social and Governance
endeavors in the areas of Sustainability individuals, governments, public and (ESG) initiatives, with the company playing
and Gender Diversity, in line with the UN’s private sector institutions, and NGOs that a crucial role in empowering the markets
Sustainable Development Goals (SDGs). exhibit governance and sustainability in which it operates to reap the benefits
Zain was presented with the Leadership as their strategic priority. Zain remains of digital transformation for the benefit of

34 MAY-JUNE 2024