Page 31 - SAMENA Trends - May-June 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& Leads as the Top Telecoms Employer Brand in Employer Brand Index
2024

e&, the global technology group, attained the highest position in
Brand Finance’s inaugural Employer Brand Report 2024 with its UAE
entity ranking as the Top Global Telecoms Employer. The group also
secured the 16th spot among the Top 20 Employer Brands across
measured employer brands across financial services, telco, media,
and tech (TMT), oil, gas, and energy, professional services, retail,
automotive, and fast-moving consumer goods (FMCG) in Africa,
Asia, Europe, and the United States. Ali Al Mansoori, Group Chief
People Officer, e&, said: “This recognition as an employer of choice
reflects the incredible dedication and passion of our people, who
are our greatest assets. It also reaffirms our commitment to culti-
vating a unified company culture where every employee is empow-
ered to think differently, experiment fearlessly, and innovate contin-
uously. In rapidly evolving landscape, having a talented workforce
is more critical than ever.” David Haigh, CEO of Brand Finance, said:
“Middle Eastern telecom brands are increasingly overtaking their
European and American counterparts as desirable places to work.
This reflects the career opportunities and exciting technological
developments created by consistent, high-quality investment in
the Middle East.” Leading the way in employer branding and talent
development in UAE, the group scored highly across several con-
siderations, including as a 'prestigious brand,’ an ‘inspiring vision,'
‘enjoyable and rewarding work,' and a ‘well-managed and governed and regional league tables. The research-driven study is the first
company.’ e&’s achievement reflects the broader reputation of the of its kind, measuring internal and external perceptions of employ-
UAE as a global talent hub and the preferred destination for people er brands from 16 countries. The Index is derived from responses
seeking to shape a prosperous future. “At e&, we are committed to from an anonymous survey of the public across various industries
equipping our team with the skills necessary to navigate and thrive conducted via independent online panels. The Brand Finance 2024
in the digital age. Our vision is not just to keep pace with change, Employer Brand Index follows the release in January of the global
but to lead it. We are building a resilient, forward-thinking work- brand rankings in which e& UAE was rated the strongest telecom
force capable of driving our company and our community towards brand globally (AAA rating) and the strongest brand in the Middle
greater heights. Our strategy includes comprehensive training pro- East and Africa (MEA) across all categories. Brand Finance is the
grams, partnerships with educational institutions, and an environ- world’s leading brand valuation consultancy. For more than 25
ment that rewards creativity and bold thinking. We are dedicated years, it has been bridging the gap between marketing and finance
to creating opportunities for professional growth and supporting by evaluating the strength of brands and quantifying their financial
our team as they develop the technological skills and mindset es- value to help organizations of all kinds make strategic decisions.
sential for the future,” added Al Mansoori. The inaugural “Employer Every year, Brand Finance conducts more than 5,000 brand valua-
Brand Index” report showcases the world’s top brands with global tions, supported by original market research, and publishes over
100 reports that rank brands across all sectors and countries.

Omantel Hosts the First Oman Chapter Meeting
of Middle East Investor Relations Association
(MEIRA)

Omantel, the leading provider of integrated telecommunication this important meeting, Omantel not only reinforced its role as an
and ICT services in the Sultanate of Oman, hosted this year’s first industry leader but also demonstrated its commitment to boosting
meeting of the Oman chapter of the Middle East Investor Relations Oman’s investment landscape. Ghassan Al Hashar, Chief Financial
Association (MEIRA), marking a significant milestone in its Officer (CFO) of Omantel, said: “Hosting the MEIRA Oman chapter
commitment to advancing Investor Relations (IR) practices within meeting aligns with Omantel's strategic vision to lead by example
the region. This significant event, held for the first time at Omantel's in the realm of investor relations. Omantel strongly believes in
headquarters, underscores the company’s dedication to promoting the need to drive initiatives that foster a deeper understanding
transparency and best practices in investor relations. By facilitating of the financial markets and create a more transparent dialogue
31 MAY-JUNE 2024