Page 15 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

with Us,’ we are proud to serve the business over 500 registrations from businesses DIFC compliance and risk management
community in UAE as they co-create across UAE. The external jury members advisory firm, ADGM, Burson Cohn & Wolfe,
and ideate with us to drive a better and were industry veterans and professionals Frost & Sullivan and Nissan Motors.
brighter digital future.” The SMB Awards, hailing from varying sectors such as Dubai
launched in November 2021, received Chamber, American University of Sharjah,

Deputy Prime Minister of UAE Announces Etisalat Group’s New Identity

His Highness Sheikh Mansour Bin Zayed
Al Nahyan, Deputy Prime Minister of the
United Arab Emirates and Minister of
Presidential Affairs, today launched e&,
marking the transformation ambitions of
Etisalat Group into a global technology and
investment conglomerate. Commenting
on the launch, HH Sheikh Mansour
emphasized the importance of capitalizing
on opportunities that the fast-evolving
business landscape continues to present
in the age of technological disruption. He
commended the efforts of e& in devising
a more progressive business model that
sustains its hypserscaling ambitions,
promotes new ventures and partnerships, branding identity while upholding the new acquisitions and mergers in line with
and maximizes value across its operations. Group’s rich telecoms heritage, bolstering its vision for investing in ideas that make
His Highness said, “The transformation the Group’s strong telecoms infrastructure the future. The evolution e& comes at
of e& from a telecom company founded and maximizing value for its customer the heels of the Group’s strong financial
more than four decades ago in the UAE segments, in the UAE and internationally. performance as well as several milestones
into a global influence in digitalization In addition, it will expand into new that contributed to the transformation.
highlights its role in upholding the UAE’s geographic markets while continuing More recently, e& ranked first in the
sustainable economic development and to drive operational performance in the Forbes MENA Top 10 most valuable listed
diversification plans. We commend e& for 16 markets where it operates. e& life is companies in the UAE. The Group was also
being the national champion that steers focused on enhancing customer delight named the strongest telecoms brand in the
its global digitalization leadership through by becoming an integral part of the lives world. Accumulating success year on year
pioneering advanced technologies, of its customers. The business pillar has taken place in light of the considerable
advancing ICT infrastructures, and fueling has already made robust plans to deliver investments the Group has made in
geographic expansions while unlocking next-generation technologies and digital maintaining its 5G network prowess,
value.” The launch of the new brand experiences that will bring the world to investing in breakthrough technologies,
identity for Etisalat Group was attended by the customers’ fingertips through smart aggressive market penetrations, deploying
His Excellency Mohammad bin Abdullah Al connectivity platforms in entertainment, megaprojects, driving smarter connectivity,
Gergawi, Minister of Cabinet Affairs, H.E. retail and financial services. e& enterprise and pursuing strong partnerships.
Mohamed Bin Hadi Al Hussaini, Minister of will be the driving force behind the digital A new era built on solid foundations
State for Financial Affairs and H.E. Jassem transformation of governments, corporates H.E. Jassem Mohamed Bu Ataba Alzaabi,
Mohamed Bu Ataba Alzaabi, Chairman of and enterprises. Through its breakthrough Chairman of e&, said, “This is a milestone
e&. technology solutions in cybersecurity, in the history of the Group, and a new era
The ambitious strategy cloud, Internet of Things (IoT) and Artificial where we reaffirm our commitment to
As part of its strategy, e& will enhance Intelligence (AI), as well as deploying mega deliver outstanding customer experiences
customers experiences across all projects, e& enterprise will create real and maximise value for our shareholders.
segments by ideating, designing, and business value as it continues to leverage To ensure that the next chapter of our
delivering a range of innovative and on its expertise as a digital managed journey is a success, we made the decision
breakthrough technologies, driven by its company having the strength and reach to realign our business model so that
track record of success. This strategy is of a global trusted partner. Maximizing we can stay agile and fit for the future.
aimed at accelerating growth through the shareholder value while strengthening “This successful journey has been made
creation of a resilient business model that global presence is key to the e& strategy to possible through the continuous support
is representing the Group’s main business empower societies. e& capital will act as a of the UAE leadership as we become key
pillars. Telecom will retain the previous pillar for growth for the Group as it drives enablers in the digital transformation

15 FEBRUARY 2022