Kuwait Telecommunications Company – stc,a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced that it will be the main sponsor of the East Padel Tournament that is held over the course of 6 months. The sponsorship of the tournament builds on stc’s numerous initiatives launched this year, with its participation in this event tied to the Company’s commitment towards empowering and backing the local sports community.
The East Padel Tournament consists of 4 tournaments and a total of 40 total match days in which over 1,500 players will compete for a chance to win part of the KD 16,000 total prize pool. The East Padel Tournament series, held at El Padel Academy behind Kuwait Towers, was initiated to encourage competition amongst top players in the world. The tournament will attract professional Padel players seeking to showcase their professional skills, improve their professional rankings, and get a chance to win one of the valuable prizes. As the main sponsor, stc will also be sponsoring private training sessions for individuals who visit their booth and sign up at the tournament.
Considering how Padel has become the latest trend in sports amongst the younger generation, stc, through its sponsorship, encourages those interested in competing professionally in the sport to participate. As part of its CSR program, stc participated in similar initiatives throughout the year, as well as other sport activities in support of the youth community in Kuwait.
Throughout the tournament, stc will welcome attendees and athletes at its booth where it will hold several small competitions with valuable prizes to be distributed to winners and participants. stc also will provide visitors access to its full range of telecom and digital services at the booth. In addition to its sponsorship role, stc will encourage its employees to participate in the tournament as part of its continuous support to promote a healthy lifestyle at the workplace and encourage teamwork that will provide them with the necessary tools to thrive in their careers and personal lives, an approach that stc strongly supports.
Commenting on the sponsorship, Danah AlJasem, General Manager of Corporate Communications at stc, said, “Padel has been one of the most popular sports played in Kuwait throughout the recent period, and we are proud to participate in the largest of its kind tournament that will be held over 6 months. stc sponsorship in this great initiative stems from the core values behind our extensive CSR framework sports and health are main key pillars”
AlJasem added, “On behalf of stc, I would like to wish all athletes competing in the tournament the best of luck and we look forward to witnessing the exciting action on the courts. I would also like to thank the team at East Padel Tournament for putting together this great initiative and provide aspiring athletes a chance to showcase their talents and skills. Through participating in such events, our objective is to bring the community together to participate or cheer on their friends or family in an entertaining atmosphere while watching the padel sport, which has become one of the most popular and widespread sports in Kuwait. In addition to our ongoing participation in various local fitness initiatives, we will continue to support similar activities that encourage an active culture through various platforms within our community.” AlJasem indicated that this tournament is in line with the strategic vision of stc’s corporate social responsibility program that embraces health, sports, youth empowerment, environment, education and supporting entrepreneurs.
AlJasem concluded, “stc has always been supportive of the local sports community and youth empowerment, in addition to its continuous support for local small and medium businesses alike as part of its corporate social responsibility strategy. As a digital pioneer in the Kuwaiti market, stc has collaborated over the years with various leading entities within the public and private sectors to build long-lasting fruitful relationships in order to achieve set objectives that benefit and engage the community, which will reflect positively on the younger generation who are the community’s future leaders.”
To find out more about stc’s events, promotions, and sponsorships, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.