Page 16 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

taking place globally across all industries.” in addition to attracting partners from “The digitalization acceleration during
He added, "Our evolution is built on the around the world to contribute to the the pandemic offered a new realm of
solid foundations of several historical digitalization growth journey. Commenting opportunities for us to serve our customers
achievements, multiple milestones and on the launch of the new brand and its better as they seek more seamless and
robust financial performance, highlighting transformation strategy, Hatem Dowidar, enhanced digital experiences. Our strong
our global technological leadership and Group CEO of e& said, "The evolution as business continuity principles and adept
our confidence in leading change for e& embodies our commitment to double crisis management, combined with
growth. During this time, we have also down on enhancing the quality of our our growth mindset, have dramatically
worked tirelessly to ensure that our solutions while surpassing customer impacted our business growth across
solutions positively impact people’s lives expectations and maximizing value our operations. We seized the moment
at every touchpoint. We are now ready to creation for our shareholders. Our robust to become future makers who are
be the future-focused nexus that will drive transformation plans will focus on running confident to lead a transformation of such
more positive change for our customers our business operations more efficiently, grand scale, whether it is being master
and shareholders through our robust diversifying our revenue streams as well innovators or enablers of digitalization in
expertise.” as helping our enterprise customers markets where we operate. “We are keen to
Transformation driven by thought achieve their digital transformation goals contribute to a knowledge-based economy
leadership adeptly. “We will continue to identify new that will digitally empower societies as we
e& has already demonstrated its robust growth opportunities, take full advantage move forward with our mission to pioneer
industry leadership when it comes to of strong partnerships and maintain our next-generation technologies, build
digital transformation when it announced edge as the global technology investment breakthrough partnerships and create a
the establishment of its consumer digital conglomerate that makes a difference in new world powered by all of us.”
and enterprise digital business units, people’s lives.” Hatem Dowidar added,

2021 Sales and Profits

Up 3% for Etisalat

International telco group Etisalat has
reported a preliminary 3.2% year-on-year
rise in net profit for the twelve months
ended 31 December 2021, to AED9.3 billion
(USD2.5 billion). Sales for the year were up
by the same margin at AED53.3 billion, with
the rise attributed to increased demand
for data connectivity and digital services,
plus growth at its international operations
and a steady improvement in domestic
operations. Etisalat is the largest operator
in the United Arab Emirates (UAE) and has
operations in 15 other markets across the
Middle East, Africa and Asia. The group’s
full 2021 results announcement is due on
24 February.

Etisalat UAE Successfully Tests Fiber-to-the-Room (FTTR) Solution

Etisalat UAE part of e& announced the Huawei, Etisalat successfully tested the networks to be ready for disruptive
successful testing of Fiber-to-the-Room FTTR solution demonstrating a superior innovation and transformation. This is
(FTTR) solution. The FTTR solution is a customer experience of the solution essential, especially during the pandemic
revolutionary technology for intelligent capabilities in a six-bedroom multi-story when the broadband network has become
home networks providing a solid bedrock villa. The successful testing of the FTTR a digital lifeline for families confined to
for enhanced digital capabilities for solution has set yet another benchmark their homes. With children attending online
millions of consumers in the UAE. The in the networking segment, demonstrating learning, more people working from home
FTTR solution also effectively eliminates next-level end-user experience. This and accessing day-to-day services related
challenges restricting speed limits revolutionary solution will enable smart city to shopping and health online, a reliable
within the home. In collaboration with development, enabling home broadband and high-speed internet connection has

16 FEBRUARY 2022