Page 20 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

• CAPEX decreased by 25.1% YoY to strength as the year progressed, enabling and data packages in 2021. In parallel,
reach SAR 2,092 million in 2021 due the Company to increase its year-on- Mobily expanded fixed wireless access
to the completion and achievement year revenues in 2021 after successfully in 5G coverage areas, which supported
of strategic objectives. As a result, managing pandemic-related headwinds growth in the home segment revenue and
CAPEX/revenue stood at 14.1% in 2021 in the early part of the year. Thanks to customer base. Similarly, FTTH saw steady
compared to 19.9% in 2020. Mobily our continued focus on effective cost growth in 2021, driven by consumers’
mostly focused its 2021 CAPEX toward management and streamlining efficiencies high demand for premium home services.
the ongoing roll-out of 5G. in areas including customer care, the Mobily ended 2021 with the highest-ever
• Operational Cash Flow2 increased by launch of several enterprise projects, and revenue and gross margins as well as
36.9% to reach SAR 3,502 million due to expansion of 5G services, we were able to best cash collection performance in the
the increase in EBITDA and decrease in improve our performance and solidify our Business segment. By focusing on new
CAPEX. position as a leading telecommunications customer acquisitions and improving the
Eng. Salman Bin Abdulaziz Al Badran, Chief provider in the Kingdom. Furthermore, value proposition for existing clients, the
Executive Officer at Mobily commented: we are delighted that our robust financial Company was able to mitigate threats
“All sectors in Mobily showed significant position supported the recommendation to its business that were caused by the
performance in 2021, and as a result, of a higher dividend payout for our slow economic recovery in 2021. Mobily
Mobily was able to achieve significant shareholders.” continued to focus on prominent Small
operational successes and meet Performance Highlights and Medium-sized Businesses (SMBs)
ambitious targets in line with our strategy Mobily managed to successfully grow the and Government sector through its highly
of growing core sectors while optimizing Consumer segment’s revenues over the experienced sales and presales teams. The
efficient delivery of services and products. course of 2021, despite a slow return to pre- Company further invested in enhancing its
Highlights for the year included the digital pandemic travel that not only affected sales customer service and experience, resulting
enhancements, as well as a substantial and revenues in Q1 but further drove a dip in a significant growth in its customer
increase in our FTTH customer segment. in roaming returns due to the restriction in base across the Kingdom. Similar to the
Our Business Unit achieved excellent inward Hajj and Umrah travel from abroad. Consumer segment, Mobily continued
results in servicing a growing range of The Company’s stores resumed normal to innovate and drive digitization in
company accounts, and we were delighted operations and contributed significantly to the Business segment, in line with the
to facilitate a Kingdom-wide health monthly sales. In addition, digital channels, objectives outlined in its GAIN strategy.
information system. Our notable growth supported the introduction of new services The Company made several strategic
in net income demonstrates the strength and products, including carefully planned investments in digital solutions, and
and resilience of our business model, and digital promotions and innovative new expects to succeed in capturing the
we look forward to further expand our Family and eSIM50 packages. As the growth potential in the market. Examples
business in the coming years.” Company continued to introduce 5G of other digital achievements included the
Khalid Abanami, Chief Finance Officer at across a wider range of geographies, data introduction of a disaster recovery and
Mobily commented: “Sales in all of the uptake and average revenue per user saw back-up service solution.
company segments went from strength to a rapid increase across a number of GSM

20 FEBRUARY 2022