Page 17 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

become necessary. “The completion of the successful trials of the
FTTR solution is a testament of Etisalat’s long-term commitment
to provide a resilient fiber network so that our subscribers can
enjoy ubiquitous high-speed connectivity and low latency
networks, thereby continuing to create new experiences and
value,” said Abdulrahman Al Humaidan, Senior Director, Fixed
Access Network, Etisalat UAE. In FTTR solutions, fiber is used
to replace traditional network cables or Wi-Fi networking, to
achieve premium experience of full gigabit coverage, seamless
Wi-Fi roaming, and intelligent management. Gigabit Wi-Fi can
reach every room in the house, ensuring smooth connectivity
and no interruptions. With intelligent management systems
in place, faults can be remotely located and rectified in one-
click mode, improving fault locating and rectification efficiency. can be extended to rooms easily by either reutilizing the existing
Traditional Wi-Fi solutions over ethernet cables are susceptible concealed utility conduits or deploying an exposed transparent
to interference affecting performance significantly across the fiber without affecting the aesthetic appeal. It will ultimately
house as signals pass through walls. The solution includes benefit consumers with large living spaces and the online gaming
deploying optical fiber to substitute Ethernet copper cables which community requiring reliable high-speed connectivity.

Etisalat Digital Partners with NICE to Bring the CXone Cloud Platform to
the UAE

Etisalat Digital announced a partnership
with NICE to drive the availability of
the CXone platform in the UAE. The
collaboration provides Etisalat customers
with a clear, seamless path to the cloud
with CXone while enabling frictionless
digital self-service and agent-assisted
customer experiences. With CXone, Etisalat
Digital is uniquely positioned to advise
and empower organizations to transform
their business via effective, engaging
customer communications now and into
the future. NICE CEO, Barak Eilam, and
Etisalat Enterprise Digital CEO, Salvador
Anglada, were present at the signing NICE solutions to be offered by Etisalat is engagement solutions as a cornerstone
ceremony held at the Etisalat Digital the CXi, (Customer Experience interactions) in the digital transformation journey of
Hospitality Lounge at Expo 2020, Dubai. platform, a new framework delivered businesses and governments. NICE and
Etisalat Digital chose to collaborate with through a unified suite of applications CXone are an ideal partner for our contact
NICE following a comprehensive review on the CXone platform. CXi empowers center practice that will deliver the most
of Contact Centre as a Service (CCaaS) organizations to intelligently meet their innovative solutions for an exceptional
providers that revealed CXone as the customers wherever their journey begins, customer service experience.” Barak Eilam,
leading CX platform with a proven ability enables resolution through AI and data CEO, NICE, said: “Our partnership with
to drive digital transformation well into the driven self-service, and prepares agents Etisalat Digital demonstrates NICE CXone’s
future. Capabilities such as easy migration to resolve customer needs successfully. accelerated international expansion, and
to the cloud, the ability to rapidly innovate It enables a frictionless end-to-end we’re excited to work together to bring
and offer cutting-edge features, flexibility service experience, combining digital entry the benefits of the cloud to agents and
to scale as needed, easy management of points, journey orchestration, smart self- customers in the UAE. CXone provides the
remote agents working from any location service, prepared agents and complete essential technology businesses need to
as well as multiple contact centers drove performance improvement, all embedded exceed today’s customers’ expectations
the decision for the collaboration. As part with purpose-built CX AI and based on a in a unified cloud native platform, fast-
of this alliance, Etisalat Digital will drive native open cloud foundation. Salvador tracking digital transformations and digital
strategic investments in building managed Anglada, CEO of Etisalat Enterprise Digital, fluency for companies of all sizes across
services practice around NICE CXone - a said: "Etisalat Digital is committed to deliver the globe.”
first of its kind in the region. Among the the most advanced and efficient customer

17 FEBRUARY 2022