Page 23 - SAMENA Trends - July-September 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Senior Vice President Access Network of rolling out 10G PON technology or are future of connectivity,” added Bin Shakar.
Development, e& UAE, said, "At e&, we are in the early stages of adopting 50G PON, 50G PON technology brings a wide array
committed to evolving and meeting the this live network deployment positions of benefits. For consumers, it means
ever-growing demands for faster, more the country with a significant lead. “As we seamless streaming of high-resolution
reliable, and widespread connectivity. With transition into an era of hyper-connectivity content, faster downloads and uploads,
the deployment of 50G PON technology, and digital transformation, 50G PON and a more responsive online experience.
we are leading the charge in transforming technology is beyond an upgrade—it's a Additionally, businesses will benefit from
our network infrastructure and being future revolution. It redefines the possibilities quicker data transfers, enhanced cloud-
ready." e& UAE’s deployment of 50G PON is of fiber optic communication, paving the based applications, and robust support for
among the pioneering initiatives globally, way for ultra-high-speed internet access bandwidth-intensive operations like video
reflecting the UAE’s leading position in across all sectors and industries. This conferencing, remote collaboration, and
telecommunications and connectivity. advancement positions us at the forefront data backups.
While most markets are still in the process of global innovation, ready to unlock the

e& UAE Announces the Winners of ‘SMB Awards 2024’

e& UAE announced the winners of its third Diamond Nursery (Emirati Business Award), Al Janahi, Senior Vice President of Dubai
edition of ‘SMB Awards 2024’ celebrating FURCHILD Food Stuff Supply (Women in Science Park; Nasser Al Madani, Chief
the outstanding talent and innovation Business Award), Xoom Delivery Services Advisor at Dubai Integrated Economic
within the Small and Medium Businesses (Sustainability Award), Emirates Cancer Zone; Suhail Bin Tarraf, Chief Operating
(SMBs) in the UAE. Held at the prestigious Society (Social Impact Award), Qorden Officer of First Abu Dhabi Bank; T J Wilson,
Jumeirah Emirates Towers in Dubai, the AI (Artificial Intelligence Award), Reliable Executive Director at Aster DM Healthcare;
gala ceremony highlighted the exemplary Robotics (Robotics and Automation V. Nandakumar, Director of Marketing
accomplishments of SMBs across 14 Award), Tawasal (Technology Award), and Communications at LuLu Group
distinct categories. Esam Mahmoud, MASSAED (Construction & Real Estate International; and Yousuf Ahmad Lootah,
Senior Vice President, SMB of e& UAE, said: Award), Ahalia Medical Group (Healthcare CEO of Corporate Strategy & Performance
"The SMB Awards celebrate the energy Award), V Perfumes (Retail Award), Maristo Department at Dubai Economy & Tourism
and success within our industry. Every Hospitality (Hospitality Award), MarineHub (DET). The rigorous judging process was
organization we recognized exemplifies Fishing Equipment (E-Commerce Award), managed and audited by Kreston Menon,
the spirit of innovation and resilience that and Friends of Cancer Patients (Media a leading audit, business consultancy, and
drives the UAE’s economic growth. As & Marketing Award). Finally, the highly accounting firm affiliated with Kreston
we navigate an increasingly competitive coveted SMB of the Year title was claimed Global. SMB Awards 2024 underscores e&
landscape, SMBs will continue to play a by Black Tulip Flowers. This year, SMB UAE's dedication to fostering innovation
vital role in shaping the nation’s dynamic Awards witnessed an overwhelming and excellence within the SMB sector.
and forward-thinking future. e& UAE is response, with around 300 nominations By celebrating these outstanding
committed to supporting and enabling from diverse sectors across UAE. Each achievements, e& UAE aims to inspire
their continuous success, empowering submission was meticulously evaluated by businesses and entrepreneurs to strive for
them to set bold goals and embrace new a distinguished panel of judges consisting excellence and compete on regional and
challenges.” SMB Awards 2024 proudly of industry leaders and experts from global stages, ultimately attaining long-
recognized outstanding businesses across various fields; including H.E Alia Abdulla term success and contributing to the UAE's
various sectors, with winners including Little Al Mazrouei, CEO of Khalifa Fund; Marwan vision for a diverse and resilient economy.

23 JULY-SEPTEMBER 2024